I have been learning a lot about information products this week, so I thought I’d take the opportunity to share a few tips I’ve picked up along the way.
1 – Choosing Your Product and Niche
This first one I know I’ve fell foul of in the past and it really is the most important thing to know…
The main thing is to test your niche. Choose your product and niche based on what your target audience require rather than what you think or assume they require.
Be passionate about your area of expertise and check that there’s a need that you can fill and do so while differentiating yourself from others in the marketplace.
It has never been easier to ‘ask the audience’ and check what they’re problems and needs are. What they’re looking for that they don’t seem to be able to get.
Use social media to ask your followers and ask your existing list what they need help with? What would be valuable to them?
2 – Move people. Be passionate about how your product can make a difference in their lives.
If your product is life changing then let people know. Tell your story. Use emotion and feelings to express your passion and describe in detail why you believe in your product or service. Use stories and convey pictures. Include case studies or social proof to build trust in you and your product.
If you are not moved and excited by your product why should your audience be?
3 – Build a Relationship and treat Your audience as King.
Give your audience an opportunity to feedback, to create a conversation. Find out what you can do for them, to go beyond expectations.
Choose bonuses that are valuable. Bonuses are not an after thought.
- Why should they adopt your viewpoint?
- What is in it for them?
- What are the benefits for them?
- What value are you willing to give up front and for free so that they feel they are getting value?
If you have taken the time to identify your passion and strengths and you understand where you can meet the needs of your audience, engage on that basis. Know that you have something valuable and unique to offer and convey that.
Your audience will want to be engaged, they will want to know what you have to offer. Create curiosity, fascination and trust with the value, proof and story you deliver.
Explain why they should care and what is going to happen as well as what’s on offer.
Tell them how it all works and what will happen if they use the product, what difference will it make? How will their lives be better? What will change?
Once you have the foundations in place, your message should flow and allow your product to sell itself.
Most of all enjoy!