Today I’m answering a question to the best of my ability about squeeze pages and sales page creation.
To those who are very new to internet marketing, there is a whole sales funnel to create online in order to manage the marketing and sales process.
Squeeze and sales pages are just a small part of that.
From a technical/creation perspective there are a number of options you have for creating these pages.
Let me first clarify what they are.
A Squeeze page is a page aimed at getting an opt-in or registration to your email list. It’s basically asking permission to supply the valuable FREE offer you have at the beginning of your sales funnel.
A Sales Page is exactly that. It’s the page where you’re asking your customer to click on the ‘Buy Now’ button and it comes at the end of your marketing process, converting your lead to a customer.
How should you create these?
From my experience of sales pages in terms of the geeky stuff and production, I’d say that you have three options.
- Code them yourself – create them in a web application such as Dreamweaver – now this is the hard but FREE way of doing it. This is what I’ve done and I reckon it’s added 24 hours to my estimated product funnel project target.
- Use a WordPress plugin/theme such as Optimizepress/JVpress/Productlaunch for WordPress. These are themes you pay for, that allow you to easily create squeeze pages/launch pages/sales pages.
You load them into WordPress and many are cut and paste in terms of set up.
They are all selling for around $97 one-off payment at the moment and was the route I was looking to go.
- Option 3 is the all singing, all dancing package option such as Kajabi (used by Jeff Walker) or Officeautopilot (used by Eben Pagen).
These are complete packages for your online business and include auto responder software, shopping cart, sales and squeeze pages etc.
30 day free trials are available for both and then they move to fees of $99/$297 per month (higher packages are available) respectively – so you must be serious about your business.
My caution with this type of approach is you have your list, cart, pages etc. in one place, so if you have any gripes or want to move, that’s a whole lot of stuff to organise.
In terms of creation and design, that’s a subject for another day.
I hope this has added value.